Book recommendations these days are mostly algorithm-driven and are dominated by players like Amazon and others.
Book promotion, to a large extent, till recent times, was still championed by the big traditional media editors through the pages of newspapers, business magazines, or a literature festival.
It is in this context that the following appear interesting. Saw this at a book store inside Melbourne Airport.
As flagbearers of literary trends, the days of literature festivals and business magazines might not be over. They might never be. But they won’t remain the force that they once were considered to be.
This may look gimmicky, but it is indicative of the current times. Increasingly, it is becoming imperative to be talked about on social media. What matters today is not just what the erudite editors talk about, but what the social media users have to say and feel about you.
